We tell people to reach out. We don’t tell them how

I got this message from a mom.

The daughter was googling how to kill herself, clicked on a link in a post I wrote expressly to capture people in crisis on this blog.

On that page, I have a link to this article. How to Tell Your Parents You Want to Die

The daughter read the article and she told her mom about her feelings.

I used a digital marketing technique I used to use to get plumbers leads online, help orthopedic surgeons get more knee surgery patients, and help a store in New York sell more diamonds online.

Why …