Keep it positive! A phrase I hate

All my career I heard that phrase. In advertising, they practically force fed it.

When did we become so fake that anything other than bliss was off limits? There are times when a warped or dark point of view is funny.

One time, we did an ad for Ethyl (now under another name.) It was for a fireproof suit. We featured a photo of a guy walking through fire with the suit on and the headline was something like, “Our guys walk through hell to test our suits.” The client loved it. Except for one thing. Could we make it … Read more...