Services » What I do

Freelance Copywriter and Marketing Consultant.

     In addition to great creative Anne Moss also takes a nuts and bolts approach.... She understands that the creative approach is only as good as the results it achieves.
------Jim, Lengyel Creative

You may need a website that works as a sales and marketing tool. Or print materials that define your business and highlight your benefits clearly so prospects will call you, buy from you or support your cause. Maybe you just need an expert to come in and offer advice, create a plan or teach employees how to boost your rank or write for social media.

healthcare marketing and copywriting
I have a specialty in healthcare
marketing and copywriting.

Put decades of multi-media experience to work for you. It's my goal to create strategic concepts for marketing and advertising across all media that build your brand. Most of all, I want you to stand out. And get results. I have a team who can execute a plan and keep it focused on your goals.

Detail on Services and Areas of Expertise

    Advertising Copywriter

    I create concepts for the following based on a marketing strategy and your target audience. I create ads for the following print and broadcast media:
    freelance advertising copywriter

    • Print ads for magazine or newspaper
    • Radio spots, TV scripts, demo scripts, advertorials
    • Direct mail, newsletters, brochures and other collateral
    • Billboards, posters
    • Taglines
    • Google Adsense and conceptual internet ads

    Articles

    Both for print and online media.

    Branding

    Branding is a consistent look, brand personality and message. I can:

    freelance advertising copywriter
    • Find your position and help you create a selling personality
    • Help you isolate a strategy
    • Work with a graphic designer to help you develop a logo and a brand
    • Write the tagline that position your business within that brand message
    • Maintain, extend or simply make your brand more consistent
    • Do the copywriting

    Healthcare and Jewelry Marketing

    I have a wealth of experience with copywriting and marketing for hospitals, physicians and colleges as well as experience in advertising and marketing for jewelry businesses.

    orthopedic surgeon webiste

    Websites & Web Copywriting

    I can write strategic content for a website, plan navigation and build a website for a small business incorporating target market keywords in the process.

    Marketing Plans & Consulting

    Unlike many copywriters or even agencies, I can look at both your traditional and your website campaigns to develop a marketing plan that works for your business.

    freelance advertising copywriter
    • Develop a plan that gets you the most bang for your buck
    • Define ways you can stand out and get the business you want
    • Define strategic goals
    • Identify challenges and how to overcome them
    • Streamline your marketing efforts to those with good ROI
    • Define the target market
    • Help you with PPC campaigns, social media
    • Help you wade through conflicting advice regarding web development
    • Set up Google Adsense

    Websites & Web Copywriting

    I can write or create a website engage a target audience, boost your search engine rank, and focus it more effectively to reach your target market. I only suggest or integrate features that are marketing smart. No gratuitous special effects. I can:

    freelance advertising copywriter
    • Develop a website in html or with with a content management window
    • Work with a team as a web copywriter and/or consultant
    • Offer a clear, written assessment on your present site on how you can boost your rank, presence and conversions
    • Web Copywriting can include site content, SEO, headlines,meta tags
    • Create a blog or community forum and customize it for your business
    • Create an Internet marketing plan or help you execute one
    • Develop web advertising banners
    • Write .css and html
    • Write eMails & eNewsletter campaigns and branding

    SEO Copywriter and Search Engine Optimization Expert

    My SEO is based on years of experience writing effective advertising and marketing to target audiences. I can offer proof of success in establishing rank for clients for keywords that bring in a paying target audience and not just window shoppers. I also act as a consultant for how you can optimize your site.