Freelance Copywriter and Marketing Consultant

I have 20+ years experience creating strategic concepts for marketing and and advertising across all kinds of media. As a freelance copywriter and marketing consultant, I help you build your brand by creating websites that work as sales and marketing tools and print materials that define your business and benefits clearly so your prospects will walk through fire to get what you have to offer.

Click on the folder to open the outline contents for that subject

• Multi Media Marketing Plans- Unlike many copywriters or even agencies, I can look at both your traditional and your website campaigns to develop a marketing plan that works for your business.
  
  
  • Define ways you can stand out and get the business you want
  • Define strategic goals
  • Create an overall theme
  • Identify challenges and how to overcome them
  • Streamline your marketing efforts to those with good ROI
  • Simplify the process
  • Help you define a plan and find resources
  • Define the target market
  • Integrate a referral program
    
    
• Freelance Advertising Copywriter- Create concepts for the following media based on a marketing strategy & target audience.
  
  
  • Concepts/campaigns for newspaper & magazine ads
  • Copy targeted to inspire a market
  • Radio Spots
  • Direct Mail
  • TV Scripts
  • Brochures
  • Billboards
  • Macro marketing plans to streamline and communicate a consistent ad or brand message to different target audiences across all media so your realize your goals
    
    
• Websites, SEO & Web Copywriting- My definition of freelance web copywriter includes web consultation to point out how you can optimize your website (SEO), extend your internet reach, boost your search engine rank, make your business more profitable and focus it more effectively to reach the target market who will value it most.
  
  
  • I can do an entire website project including basic design or work with a team or designer for small business.
  • Project Management and Consultant- Help you create and follow through with a plan using the right people
  • Web content (including SEO, headlines, subheads, keywords)
  • Strike a good balance between SEO and quality content writing
  • Develop a website with a content management window so you can update it easily.
  • Create a blog and customize it for your business
  • Internet marketing
  • Can establish an online discussion forum
  • Good with .css, html
  • Create Sales Letters
  • Write eMails & eNewsletters
    
    
• Healthcare Marketing- I have a wealth of experience with marketing in healthcare including physicians marketing, surgeons marketing and hospitals marketing. Some of my healthcare marketing services are as listed.
  
  
  • Healthcare copywriter
  • Healthcare ad campaign development
  • Consultant for web development
  • Patient and doctor referral programs
  • Healthcare advertising and marketing plans
  • Website development and SEO
  • eNewsletter plans and implementation
  • Healthcare marketing strategy development
  • Community involvement plans
  • Campaign tracking and evaluation
    
    
• Articles- Both for print and online media. I use the AP Stylebook. Subjects of expertise include but aren't limited to those listed below.
  
  
  • Healthcare and mental health specialties of all kinds
  • Target audience and marketing
  • Entertaining drivel
  • Tutorial style articles (how to's)
  • Product reviews
    
    
• Newsletters- Print and eNewsletters
  
  
  • Write newsletters
  • Can establish a eNewsletter and template
  • eNewsletter marketing plans
    
    
• Press Releases
  
  
  • I write them with strong headlines
  • I use the AP Stylebook
  • I do not "work" the story through traditional PR channels
  • I can recommend PR professionals that do the whole rollout
    
    
• Other stuff -Odd duck projects and other strong suits
  
  
  • I can put a team together for ad/web campaign
  • Can write copy with personality and attitude
  • Great problem solver
  • Creative thinker
  • Good with a team or by myself
  • Can create comics
  • Product and domain naming
    
    
• Software -Click the folder to see what this includes.
  
  
  • Software I use every day
    • Word
    • Dreamweaver
    • Adobe PhotoShop
    • PowerPoint
  • Software I'm proficient with
    • Adobe ImageReady
    • Adobe Acrobat Professional
    • Adobe Form Designer
    • MS Publisher